In any business, process is important. In subprime auto, it’s critical.

Why? Properly managed, subprime is sold completely backwards from prime.
To secure approvals, your customer’s credit-risk must be matched with the appropriate collateral-risk. It makes no sense to allow customers to land on vehicles a lender will never approve them for.

Begin with credit and then find the vehicles that meet your customer’s wants and needs within the financial and credit terms lenders are willing to extend. We’ve helped hundreds of dealerships establish and refine proper subprime process. Our coaching model focuses on fundamentals and Subprime Best Practices including:

Additional Resources

To learn more, click below or call us today.

Fundamentals and Processes

Handling Lot Traffic - A $500,000 question. Do you realize that how your staff handles lot traffic could be costing the dealership $500,000 per year?